Market intelligence, with evidence

Find the signal in the noise. See your data in market context.

kikilabo reads the news, social conversation and market data you care about, joins it with your own first-party data, and answers your team’s market questions with citations you can open.

Request a pilot See an example analysis

For research, strategy and communications teams. Pilots run on your topics and your data.

Monitor · EV battery supply chain read 1,284signals 7

Built for Strategy & corporate development Market & consumer research Communications & PR Product marketing Analysts & consultants

Two ways teams use kikilabo

Watch the market. Then explain it with your own numbers.

Monitor the topics, competitors and conversations that matter. Bring in your first-party data when you need to know what they mean for your business.

A professional reading the business pages of a newspaper

For professionals

Signal from the noise

Follow news, social and web conversation on your topics without reading all of it. kikilabo keeps what changed and sets the rest aside.

Track topics, competitors and people across news sites, social posts, forums and the web pages you choose.
Filter the noise. Duplicates, reposts and off-topic chatter are set aside; spikes against the baseline are surfaced.
A morning digest and alerts where every line links to the article or post it came from.

Media monitoring · Competitive intelligence · Issues & reputation

A team working together in an open-plan office

For enterprises

Your data, in market context

Combine what only you know (sales, customers, surveys) with what the market is doing, and get analysis your team can check.

Bring first-party data: spreadsheets and exports from sales and CRM, survey results, internal reports and decks.
Join it with market data: public statistics, industry indicators, news and social signal on the same timeline.
Ask in plain language. Answers cite the row, the dataset and the article, so analysts can verify before it reaches a deck.

Market sizing · Performance vs market · Category & pricing analysis

How it works

From scattered sources to an answer you can defend.

Capture

Choose the topics, sites and accounts to follow. Pages are stored as they appeared, so evidence doesn’t vanish when the source changes.

Connect

Add your own files and data next to public market datasets, organised into Projects and Collections your team shares.

Analyse

Ask questions across everything at once. kikilabo searches text and images, compares series and explains what moved.

Deliver

Digests, alerts and reports reach the people who need them, with every claim linked back to its source.

Example analysis

“Why did we fall behind the market in Q3?”

An answer that blends first-party sales with market data, news and social signal, each one cited.

Why did our Q3 sales in Southeast Asia fall behind the market?

Units sold vs market demand, Southeast Asia (index, Jan = 100) Your salesMarket demand

Your units tracked the market until June, then fell 21% while regional demand kept growing .

The drop is concentrated in Vietnam and Thailand, where port congestion pushed regional freight costs to a 14-month high in July .

Posts mentioning “out of stock” for your brand rose sharply in the same weeks, while a competitor’s promotion took share . The gap looks like supply, not demand.

Illustrative example. The company, figures and sources are made up to show how answers are cited.

One evidence trail

Everything kikilabo reads, in one place.

Each answer shows which kind of evidence it rests on, so you can tell your own numbers from the market’s, and the market’s from the chatter.

Your data

First-party

Sales and CRM exports
Survey and panel results
Internal reports, PDFs and decks

Market data

Public & industry

Official statistics
Trade and economic indicators
Industry datasets

News & web

Published

News and trade press
Company and competitor sites
Filings and announcements

Social

Conversation

Social posts
Forums and communities
Reviews

Every morning

By 07:00, the market has been read for you.

A short digest of what changed on your topics overnight, ranked by how unusual it is, with a link to every source behind it.

Enterprise

Built to hold your data, not just read the web.

First-party data stays inside your organisation’s workspace, and every answer can be traced to its evidence.

Isolated per organisation

Each organisation’s data is separated at the database level, not only in the app.

Roles and admin

Organisation admins manage members and seats; Projects keep each team’s work apart.

Evidence kept

Captured pages are stored as they appeared, so a citation still opens after the source changes.

Usage you can see

Allowances and usage are metered per organisation and visible to your admins.

Pilot programme

Run a pilot on your own market questions.

We set up kikilabo with your topics and, if you like, a sample of your own data, then work through real questions with your team.

Your topics, competitors and sources configured with you
First-party data kept in your organisation’s workspace
A review of the answers with your analysts